There are five different concepts of marketing, and one of those is the marketing concept. The other four concepts of marketing include the production concept, the product concept, the selling concept, and the social marketing concept.
The marketing concept focuses on a firm evaluating the needs of the market, or consumers, and meeting consumers needs better than the competition. The production concept is based on putting goods and services into the market in large quantities and are relatively inexpensive. This concept may apply to some superstores, like Wal-Mart. The product concept is that consumers will want a good or service for its quality, name, innovation or reputation. A good example of the product concept in the market is the iPod.
The selling concept is the idea that consumers will want only those products that are heavily sold to them. For example, a door to door vacuum cleaner salesman is following the selling concept. The social marketing concept focuses on the health and well-being of the individual. The social marketing concept attempts to change beliefs and behaviors of consumers to interest them in new goods and services, and may also simultaneously try to convince consumers other goods and services are undesirable. An example of social marketing is drinking sugar-free drinks versus sugary drinks.
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