A SWOT analysis is typically used by a marketing manager to determine a product's or service's place in the market. SWOT stands for strengths, weaknesses, opportunities, and threats. The SWOT analysis typically highlights key points that address marketing needs of the product. A SWOT analysis for an outdoor property management may be as follows.
STRENGTHS:
- Few workers needed. Available at minimal cost.
- Own all tools and supplies required. No expense.
- Five years experience with property management.
- Positive reviews from past customers.
WEAKNESSES:
- No large contracts in the past.
- Work has primarily been as subcontractor.
- Difficulties with getting employees to work on time.
- High turnover due to nature of work.
- Focus primarily on retail business.
OPPORTUNITIES:
- Secure contract with nursing home or other large entity.
- Obtain assignments as primary contractor.
- Enlist regular payroll employees.
- Engage community members for some projects.
THREATS:
- Four other property management businesses in same area.
- Large contractors in nursing home market.
- Expense of large equipment necessary for other projects.
- Placing competitive bids with other businesses.
- Name recognition versus larger companies.
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