Why does Joey think Shotgun Cheatham's death does not go unnoticed in Richard Peck's A Long Way from Chicago?

Joey thinks Shotgun Cheatham's name is too provocative to inspire anonymity. Therefore, his death doesn't go unnoticed because of it.

The newspapers hadn't initially wanted to publish an obituary for someone with a name like Shotgun; however, they found they didn't have a choice when no one could come up with another name for the man. In fact, on account of his unusual name alone, Shotgun Cheatham sparks more interest after his death than when he was alive. Due to his name, one of the bigger newspapers actually sends out a reporter to ascertain the details of Shotgun's life and death.

As the story goes, the reporter noses around the Coffee Pot Cafe for any tidbit of information about Shotgun. Eventually, Grandma Dowdel learns of the reporter's antics, and she sets out to waylay the self-important reporter. The reporter later finds he's met his match in the feisty old grandmother.