How is marketing affected by social responsibility?

When engaging in marketing techniques and practices, both for-profit and non-profit organizations must consider social responsibility.  Social responsibility is a company's dedication to and interest in the community, or society, around them. When a firm acts socially responsible, it focuses not only on maximizing profit, but also on its impact on the community.

Chipotle provides a good example of social responsibility in marketing. Although the intent of Chipotle, like many organizations, is to market to increase profit and customer base, it also highlights social responsible activities. The socially responsible activities that Chipotle has recently been noted for are natural meat products without hormones, increasing cleanliness and training in their restaurants, and educating the public about healthier food choices.

On the other hand, some organizations may wish to separate their social responsibility marketing side from their traditional marketing methods. For example, a health care company may advertise their products, and then create or sponsor separate commercials or events that benefit the public.